For marketers social media conversations and making meaning out of it is of immense priority. Whether you are looking to understand and measure Brand awareness, perception, sentiment, engagement or more Social Monitoring Tools are making this possible today. When a company invests in social media analytics they make sense of their investments and efforts. These solutions can help collect data, take decisions, keep cost under control and more. Marketers use all sort of social monitoring cloud and software solutions, but which ones match best for your practice needs to be fine tuned. With so many kind of businesses and marketing professionals what type of social media monitoring solution will suit them best varies. We look at some of the Social Monitoring Platforms and how they are using videos to market themselves and reach to their target audiences.
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